INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The main purpose of this research work is to explore the consumer priorities, preference of consumers on Sports Utility Vehicle. The research work is planned to focus on understanding the key factors which trigger the consumers purchasing decision of SUV cars in the Indian market scenario. A detailed study has been planned to identify the different criteria which will be the deciding factors of selecting this particular segment of passenger car from a particular brand. Comparison has been made by considering some leading brands available in the Indian Automobile sector. Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) as a multi criteria decision making (MCDM) tool has been used to accomplish the research objectives.
Keywords:
TOPSIS, Multi Criteria Decision Making, Sports Utility Vehicle, Automobile Sector
Cite Article:
"A Study Of Factors Affecting Customer’s Purchase Intention Towards The Sports Utility Vehicle (SUV) Segment In India ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b159-b166, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308120.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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