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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Impact of online grocery shopping applications on consumption |
| Authors Name: | Aditi Negi , Rochika Malhotra , Harshita Kumar , Vidhi Choudhry |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_203403
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| Published Paper Id: | IJNRD2308125 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | Online shopping apps have shown tremendous growth over the years, especially after the advent of the covid-19 pandemic, they are known for their speedy services and for reaching every corner of the world. Many surveys and research studies have been conducted, and predictions regarding their further growth in the upcoming years have been made, leading to consumerism. Our study is focused on examining the consumption pattern of various generations after the launch of these online grocery shopping apps pre and post covid times too. Online shopping seems to be the most convenient way to shop online for all wants in just a few simple clicks. Consumers have moved from traditional street shopping to online shopping and there is a change in the consumption patterns of people. Various online shopping apps like Blinkit, Zepto, Reliance Fresh, Big Basket, etc. that ensure quick deliveries, fresh produce, discounts/coupons, a wide variety of products and ranges, time-saving, social distancing, authenticity, and easy exchange policies are gaining popularity. It is because of these advantages that we see some percentage of consumption shift from traditional offline Kirana shops to online shopping. In our study, we have compared these criteria with departmental stores, supermarkets, and Kirana stores and narrowed them down to what incentivizes consumers to pick their preferred modes of grocery shopping. It was found that people generally spent less than 20% of their income on shopping for groceries online, they order items that are of urgent need and feel online shopping has easy accessibility and there is a change in buying patterns post-pandemic. They also feel that in the future they will replace Kirana stores too. |
| Keywords: | ● Grocery shopping ● Online shopping ● Online m-commerce apps ● Departmental stores ● Supermarkets ● Internet access ● Time-efficient ● Cost efficient ● Cheap prices ● In-store offers |
| Cite Article: | "Impact of online grocery shopping applications on consumption", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b200-b218, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308125.pdf |
| Downloads: | 000118748 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308125 Registration ID: 203403 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: b200-b218 Country: New Delhi, Delhi, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308125 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308125 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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