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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: Understanding People's Investment Behavior Based On Geographical Location: A Study Based On Five Divisions Covering Twenty-Three Districts Of West Bengal
Authors Name: Arnab Kumar Biswas , Dr. Anirban Hazra
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IJNRD_203549
Published Paper Id: IJNRD2308137
Published In: Volume 8 Issue 8, August-2023
DOI: http://doi.one/10.1729/Journal.35778
Abstract: An investment is a financial asset or item purchased with the expectation that it will generate income or appreciation in the future. An investment is the purchase of goods that are not consumed today but will be used to create wealth in the future. An investment is a monetary asset purchased with the expectation that it will provide future income or appreciation and be sold at a higher price. This analysis compares the investment behavior of the population of five divisions comprising twenty-three districts in West Bengal and India. In this context, the research work has analyzed individual investor behavior. The study analyzes the effect of demographic factors on individual investor behavior, and it is done using primary data collected through an online survey in West Bengal. The data were compared across five divisions and with secondary data gathered from various studies on Indian investors. The results of the association between demographic factors and individual investor behavior show that expert opinion and specifically considering a private investment is most lucrative among all ages. Males are more likely to invest in the private sector compared to females. The same trend is shown all across India.
Keywords: Investment Behaviour, Stock Market, Behavioural Finance, Demographic Factors, Investor Awareness
Cite Article: "Understanding People's Investment Behavior Based On Geographical Location: A Study Based On Five Divisions Covering Twenty-Three Districts Of West Bengal", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b310-b322, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308137.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2308137
Registration ID: 203549
Published In: Volume 8 Issue 8, August-2023
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.35778
Page No: b310-b322
Country: Barrackpore, West Bengal, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308137
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308137
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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