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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Digital Marketing in Decentralized Finance (DeFi) : Exploring the Impact of Ethereum , Smart Contracts & Non-Fungible Tokens (NFTs) |
| Authors Name: | PRASHANT DUTTA , PRADEEP PILLAI |
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IJNRD_203815
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| Published Paper Id: | IJNRD2308178 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | Decentralized Finance (DeFi) has proven to be a revolutionary concept in the financial Domain, backed by blockchain technology and crypto-currencies. As the DeFi network continues to proliferate, digital marketing has turn out to be an indispensable aspect of promoting projects, platforms, and services within the DeFi space. The region of blockchain has seen a tremendous growth in the past few years, changing from the promotion of central cryptocurrencies toward decentralized applications and more. One of the major active sections of blockchain development revolves around decentralized finance. So before launching a DeFi App one needs to look for the DeFi Advertising methods. This research paper aims to explore the relationship between digital marketing and DeFi, with a particular focus on blockchain, cryptocurrencies, and Non-Fungible Tokens (NFTs). It delves into the current landscape of digital marketing in DeFi, examines the challenges and opportunities faced. Additionally, this paper provides insights into the future of digital marketing in DeFi and its potential impact on the broader financial landscape. |
| Keywords: | Decentralized Finance, Cryptocurrencies, Blockchain, Digital Marketing, Smart Contracts |
| Cite Article: | "Digital Marketing in Decentralized Finance (DeFi) : Exploring the Impact of Ethereum , Smart Contracts & Non-Fungible Tokens (NFTs)", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b665-b673, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308178.pdf |
| Downloads: | 000118757 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308178 Registration ID: 203815 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: b665-b673 Country: JABALPUR, MADHYA PRADESH, INDIA Research Area: Computer Science & Technology Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308178 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308178 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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