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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Reshaping Digital Outreach: Leveraging Remarketing and Retargeting Ethics, Effectiveness and Best Practices on Facebook and Google |
| Authors Name: | Rishul Ghosh , Yashashvi Verma , Tanishq Goel |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_203932
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| Published Paper Id: | IJNRD2308209 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | By displaying customized adverts based on users' prior behaviors and interests, remarketing has become a crucial tactic for increasing online shopping basket conversions. Social networking sites like Facebook and Google have become essential commercial spaces for online merchants because of the Internet's explosive expansion in related technology. Through the lenses of ethical issues, efficacy evaluation, and best practices related with remarketing and retargeting techniques on Facebook and Google, this research study explores the evolving environment of digital outreach. |
| Keywords: | Remarketing, Retargeting, Facebook Pixel, Google Ads, Metrics, Privacy, Shopping Cart, Dynamic Remarketing |
| Cite Article: | "Reshaping Digital Outreach: Leveraging Remarketing and Retargeting Ethics, Effectiveness and Best Practices on Facebook and Google", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b981-b992, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308209.pdf |
| Downloads: | 000118767 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308209 Registration ID: 203932 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: b981-b992 Country: Bhopal, Madhya Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308209 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308209 |
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ISSN: 2456-4184
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