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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | How can independent music artists use digital marketing strategies to influence their success in the industry? |
| Authors Name: | Azriel Fernandes |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_203952
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| Published Paper Id: | IJNRD2308277 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | For independent musicians, the modern music industry presents numerous challenges - including limited resources, intense competition, and a lack of recognition. To overcome these obstacles and achieve success, such artists need to implement effective marketing techniques that enable them to engage with their intended audience, develop a devoted fan base, and generate income. However, because every independent musician has a unique genre, style, personality, and goals, they require a personalised marketing strategy. This research paper provides insight into a variety of digital marketing techniques - including social media, email marketing, and streaming platforms amongst others - that independent musicians can use and further evaluates them in the context of their effectiveness for Indian independent music artists by conducting a case study on one of the most successful Indian indie artists i.e. Prateek Kuhad. |
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| Cite Article: | "How can independent music artists use digital marketing strategies to influence their success in the industry?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.c562-c571, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308277.pdf |
| Downloads: | 000118759 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2308277 Registration ID: 203952 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: c562-c571 Country: Tiswadi, Goa, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308277 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308277 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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