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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Study on Influencing Factors of Customer Satisfaction of E- Commerce of Characteristic Agricultural Products |
| Authors Name: | Mandem Abdul Kalam , Dr. Vandana Bharti |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_204207
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| Published Paper Id: | IJNRD2308339 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | http://doi.one/10.1729/Journal.35882 |
| Abstract: | This article examines the five influencing elements that affect customer satisfaction while purchasing distinctive agricultural products online using Jiomart as an example. E-commerce platform, logistical distribution, brand awareness, and prospective buyers' expectations all combine to construct a scale from which inferences can be drawn and then confirmed. Consumers' pre-purchase expectations were found to have no negative effect on satisfaction, in addition to the favorable benefits of product quality, brand familiarity, e-commerce platforms, and logistical distribution. In order to increase sales of specialized agricultural goods and encourage their growth, this article finishes with some suggestions and countermeasures for improving the consumer satisfaction of e-commerce for distinctive agricultural products from four viewpoints. |
| Keywords: | Customer satisfaction, Influencing factors, Online shopping, E-commerce platform, Product quality, Product variety, Pricing strategy, Social media presence, User reviews and ratings |
| Cite Article: | "Study on Influencing Factors of Customer Satisfaction of E- Commerce of Characteristic Agricultural Products", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.d198-d222, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308339.pdf |
| Downloads: | 000118758 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308339 Registration ID: 204207 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.35882 Page No: d198-d222 Country: Anantapur, Andhra Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308339 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308339 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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