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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | The empirical study on behavioral biases affecting investment decisions in life insurance in Gujarat region |
| Authors Name: | KRISHNA MEHTA , BHAVYATA NAIK |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_201680
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| Published Paper Id: | IJNRD2308353 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | In essence, life insurance serves as a tool for protecting lives from unforeseen events or fatalities. It offers financial defense against such dangers. Every person may have a different reason for purchasing life insurance. At present the 152 respondents of life insurance company investments. Investors are confused about which product to buy and which company to use because there are so many life insurance companies and a wide variety of products available. Therefore, in order to develop their marketing strategies, marketers are curious about the investment behaviour of life insurance investors. We are using eight behaviour biases for developing structured model leads to investment decision making in life insurance. The statistical tools PLS (SEM) evaluate boost strapping, factor loading, internal consistency and HTMT analysis. The goal of the current study is to understand how people behave when it comes to life insurance as well as the issues they encounter. According to the survey, life insurance investors heavily rely on their insurance advisors and they are their primary source of financial advice. |
| Keywords: | Life Insurance, Investment Decision, behaviour biases. |
| Cite Article: | "The empirical study on behavioral biases affecting investment decisions in life insurance in Gujarat region", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.d333-d346, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308353.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308353 Registration ID: 201680 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: d333-d346 Country: RAJKOT, GUJARAT, INDIA Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308353 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308353 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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