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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Women in Business: The Impact of Social Media on Entrepreneurial and Marketing Success |
| Authors Name: | Shweta Oza , NA |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_204702
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| Published Paper Id: | IJNRD2308435 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | This study investigates the impact of social media marketing on the entrepreneurship and financial performance of women-owned businesses, aiming to elucidate its significance and effectiveness. The objectives encompass understanding the role of social media in supporting women entrepreneurs, assessing its influence on entrepreneurship and financial outcomes, and identifying optimal marketing strategies for women-owned businesses. The research involves a sample of 220 actively engaged women entrepreneurs, employing quantitative analysis through Pearson's correlation and ANOVA tests to examine relationships betIen social media marketing and business outcomes. The study's insights hold potential significance for academia and practitioners alike, contributing to the understanding of how digital platforms shape women's business success. By uncovering the implications of social media marketing, the research informs strategies that could enhance the performance of women-owned businesses. Moreover, the study's focus on tailored marketing strategies acknowledges the unique challenges and opportunities faced by women entrepreneurs. In conclusion, this research adds depth to the discourse on social media's impact on women's entrepreneurship and financial performance. Through rigorous analysis and consideration of tailored strategies, the study aims to provide insights into leveraging social media as a potent tool for advancing women-owned businesses in today's digital landscape. |
| Keywords: | Keywords: Social media marketing, Women entrepreneurs, Pearson's correlation, ANOVA tests. |
| Cite Article: | "Women in Business: The Impact of Social Media on Entrepreneurial and Marketing Success", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.e364-e371, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308435.pdf |
| Downloads: | 000118760 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308435 Registration ID: 204702 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: e364-e371 Country: Vadodara, Gujarat, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308435 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308435 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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