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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Ascent of Social Consumerism towards Sustainable Practices: A Study depicting the Awareness Level & Perception of Consumers Towards Recycled Paper |
| Authors Name: | Dr.Ritty Francis |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_204427
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| Published Paper Id: | IJNRD2308441 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | The world has witnessed one of the greatest chaos in the history of mankind in the form of COVID-19. The situation has forced people to leave behind their comfort zone and ignorance and understand the importance of sustainable practices in the present scenario. People have become socially more responsible and this is shown in all fields, consumerism being no exception. The information on recycling paper is one such sustainable practice that has a positive impact on purchasing activities and the ones who know the environmental issues are more concerned about buying environmental products. The reason for this effect on the environment can be due to the changes in climate, pollution, global warming, greenhouse effect, etc. therefore, using recycled products by the companies or organizations will not only welcome social consumerism but also pick up a competitive advantage and a solid buyer base while catering to this concept. This study introduces the various concepts of recycled paper, awareness, and perception of consumers regarding recycled paper. Both primary and secondary data were used to collect data within the city of Bangalore and a hundred and twenty-nine responses were successfully collected. The paper portrays the current situation in Bangalore and investigates the challenges businesses have with recycling paper. Results of regression analysis reveal that generally recycling, awareness about recycled items and practices, and the recognition concerning the reality of promoting companies towards recycling promoting had a positive critical effect on shopper influence to purchase and incline toward recycling paper over customary products. This paper highlights the consumers’ recognition and preferences for recycling paper and items with the help of an organized questionnaire. |
| Keywords: | Social Consumerism, Recycled paper, Sustainable Development, Consumer Awareness, and Perception |
| Cite Article: | "Ascent of Social Consumerism towards Sustainable Practices: A Study depicting the Awareness Level & Perception of Consumers Towards Recycled Paper", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.e408-e419, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308441.pdf |
| Downloads: | 000118760 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2308441 Registration ID: 204427 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: e408-e419 Country: Bangalore, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308441 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308441 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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