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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | EXAMINING THE EFFECTS OF DIGITAL MARKETING ON CONSUMER PURCHASING OF ELECTRONIC GOODS |
| Authors Name: | Rutuja Tanajirao Yadav |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_208127
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| Published Paper Id: | IJNRD2308451 |
| Published In: | Volume 8 Issue 11, November-2023 |
| DOI: | |
| Abstract: | In a market context that prioritizes what the client wants and their capacity to buy that particular product behavior, this perspective is evolving fast. When it comes to pricing and purchasing, behavior varies. The most difficult group to interact with is the youth, though. The shifting preferences of today's youngsters impact purchasing behavior with trends and fashion. As a result, many of spending and funding to know the consumer's behavior according to many factors. Not only do buyers' choices or views but also retailers are now changing their own products. Also, inventive selling methods. Customers utilize the web to compare costs, product characteristics, and post-purchase service options in addition to shopping for goods online. other well-known online retailers are popular in India. Information, ease of use, contentment, security, and correct use of the information at hand to compare various products by various elements such as Shopy, Meesho, Flipkart, and Urbanic. |
| Keywords: | Buyer, Digital Shopping, Digital Marketing, Purchasing Behavior. |
| Cite Article: | "EXAMINING THE EFFECTS OF DIGITAL MARKETING ON CONSUMER PURCHASING OF ELECTRONIC GOODS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 11, page no.e513-e519, November-2023, Available :http://www.ijnrd.org/papers/IJNRD2308451.pdf |
| Downloads: | 000118758 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308451 Registration ID: 208127 Published In: Volume 8 Issue 11, November-2023 DOI (Digital Object Identifier): Page No: e513-e519 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308451 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308451 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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