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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | An Examination of the Impact of New Product Announcements on Stock Prices: Evidence from the Indian Automobile Sector |
| Authors Name: | Anitha BM D silva , Rehan Faisal Qadri , Kalavala Abhishta , M Luqman Nawaz |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_204891
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| Published Paper Id: | IJNRD2309021 |
| Published In: | Volume 8 Issue 9, September-2023 |
| DOI: | |
| Abstract: | New products are frequently viewed as being essential to any organization's future success. A company can gain a competitive edge by creating, producing, and selling new and creative products. Especially in an evergreen industry like the automobile sector. Once new items have been introduced and made available to the target market, it is possible to reliably estimate their impact on both the top and bottom lines. However, when a new product is announced, the stock price can initially reflect the significance of the new product to the organisation and the sentiment of the stakeholders. The current study examines how the Indian automobile industry's new product releases were received by the market. 23 new products were announced in total between 2017 and 2022. The study has looked at 3 distinct automotive manufacturers in India. To determine if cumulative abnormal returns accrue to the firm when announcements of new product launches are made, the conventional event research approach has been applied. The study's findings imply that, in terms of specific manufacturers, the market response to various new product launches can be characterized as a mixed bag. On the announcement date in two segments of (-10,+10) and (-20, +20) event window. The study shows a positive CAR for M&M, while negative for Tata and MSIL. However, the overall CAR comes out as negative. |
| Keywords: | Cumulative Abnormal Returns, New Product Releases, Event Research, Automobile Sector. |
| Cite Article: | "An Examination of the Impact of New Product Announcements on Stock Prices: Evidence from the Indian Automobile Sector", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.a159-a172, September-2023, Available :http://www.ijnrd.org/papers/IJNRD2309021.pdf |
| Downloads: | 000118757 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2309021 Registration ID: 204891 Published In: Volume 8 Issue 9, September-2023 DOI (Digital Object Identifier): Page No: a159-a172 Country: Bengaluru, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2309021 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2309021 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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