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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | How does social media affect consumer behaviour: A study of apparel purchases in Jaipur and Beawar. |
| Authors Name: | Ridisha Maheshwari |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_205268
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| Published Paper Id: | IJNRD2309179 |
| Published In: | Volume 8 Issue 9, September-2023 |
| DOI: | |
| Abstract: | Consumer behaviour refers to the study of customers and the methods they employ to make purchasing decisions, including their emotional, mental, and behavioural reactions.Consumer behaviour is influenced by four variables: psychological, cultural, social, and personal. The purpose of this study is to ascertain whether social media has in fact raised the demand for a specific product's purchase or shopping. This study is based on interviews and a primary database of women in Beawar and Jaipur between the ages of 13 and 56. The women's responses were analysed in order to categorise them, and further research was then carried out. The study concluded that younger women spend a lot more time on social media than older women do. The study also revealed that women who use social media more frequently are more affected by and base their decisions on social media marketing or trends than women who use social media less frequently. |
| Keywords: | Consumer Behaviour, More active vs Less Active, Social Media, Online vs Offline shopping, Post purchase Behaviour |
| Cite Article: | " How does social media affect consumer behaviour: A study of apparel purchases in Jaipur and Beawar.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.b693-b711, September-2023, Available :http://www.ijnrd.org/papers/IJNRD2309179.pdf |
| Downloads: | 000118755 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2309179 Registration ID: 205268 Published In: Volume 8 Issue 9, September-2023 DOI (Digital Object Identifier): Page No: b693-b711 Country: Beawar, Rajasthan, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2309179 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2309179 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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