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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | INVESTIGATE THE GEN-Z SWITCHING BEHAVIOR OF SMART BANDS |
| Authors Name: | Dr Rajeshwari P , Dr Avinash B N , Dr Vidyavathi K |
| Download E-Certificate: | Download |
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IJNRD_205756
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| Published Paper Id: | IJNRD2309272 |
| Published In: | Volume 8 Issue 9, September-2023 |
| DOI: | http://doi.one/10.1729/Journal.36192 |
| Abstract: | This abstract presents a concise overview of a comprehensive study aimed at unraveling the switching behavior of Generation Z (Gen Z) consumers within the context of the smart band market. Gen Z, often characterized as tech-savvy and highly discerning, plays a pivotal role in shaping the consumer electronics landscape. This study seeks to shed light on the dynamic factors that influence their decision-making process when it comes to adopting, retaining, or switching smartbands.The focus of this research is to examine the impact of customer satisfaction, Customer expectation and customer loyalty on customer switching behavior. The research design is based on quantitative research thus the data was collected using convenience sampling technique through the questionnaire designed by incorporating various items from the literature review. Five Point Likert’s Scale was employed to collect the primary data, and SPSS was used to analyze and compute the results. Convenience sampling method is used to gather data. The result obtained in the study proves that “customer satisfaction and customer loyalty has a negative relation with the customer switching behaviour” and “customer satisfaction is an important antecedent of customer loyalty” |
| Keywords: | Customer Satisfaction, Customer Loyalty, Customer Expectation, Customer Switching Behaviour. |
| Cite Article: | "INVESTIGATE THE GEN-Z SWITCHING BEHAVIOR OF SMART BANDS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.c646-c656, September-2023, Available :http://www.ijnrd.org/papers/IJNRD2309272.pdf |
| Downloads: | 000118754 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2309272 Registration ID: 205756 Published In: Volume 8 Issue 9, September-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.36192 Page No: c646-c656 Country: Tumkur, Karnataka, india Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2309272 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2309272 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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