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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | IMPACT OF GREEN MARKETING ON CONSUMER DURABLE PRODUCTS |
| Authors Name: | Sumit Sharma , Dr. Anjani Kumar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_206152
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| Published Paper Id: | IJNRD2310008 |
| Published In: | Volume 8 Issue 10, October-2023 |
| DOI: | |
| Abstract: | Green marketing is a new concept which has developed particular importance in the modern market. There have been radical changes in the consumer behaviour and lifestyle in the last few decades. The changing attitude of consumers, stiffer government policy, increasing pressure from competitors and cost associated with following green marketing practices led to more and more green marketing practices by firms producing consumer durable products in India. The literature has confirmed that green business practices help organization to fulfil its profit objectives at the same time fulfilling consumers' requirements and minimizing the detrimental impact on environment. Still, all organizations in consumer durable goods do not follow the same green business practices, but at smaller or larger extents, due to lack of effectiveness of green business practices. The basic objective of this paper is to develop the essentials that lead to effectiveness of green marketing practices by firms operating in consumer durable products in India. This study is based on primary data collected from 218 respondents, selected on the basis of simple random sampling with the help of a well-structured questionnaire consisting of close ended questions. The data were analysed with percentage, mean and pie charts. The finding of the paper reveals the concept, importance, challenges and the efficacy of green marketing on consumer durables products. It also includes possible improvements that can be practiced by the companies dealing in green products in India. |
| Keywords: | Green Marketing, Green Business, Consumer Durable Goods, Green Products |
| Cite Article: | "IMPACT OF GREEN MARKETING ON CONSUMER DURABLE PRODUCTS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.a54-a64, October-2023, Available :http://www.ijnrd.org/papers/IJNRD2310008.pdf |
| Downloads: | 000118757 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2310008 Registration ID: 206152 Published In: Volume 8 Issue 10, October-2023 DOI (Digital Object Identifier): Page No: a54-a64 Country: Mirzapur, U.P., India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2310008 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2310008 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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