INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The present research study examines the phenomena of brand switching behaviour among post-millennials, a demographic group comprising individuals born from the mid-1990s to the early 2000s. Within the highly competitive shampoo market, where the establishment of brand loyalty has historically held considerable importance, understanding the complexity of brand switching is crucial for marketers and manufacturers together. The present study applies quantitative survey, in order to examine the underlying motivations, catalysts, and outcomes associated with the recent trend of brand switching among individuals belonging to the post-millennial generation. In order to understand more about post-millennial shampoo users' attitudes, behaviours, and perceptions, the study uses a sample of these consumers.
"A STUDY ON BRAND SWITCHING BEHAVIOUR IN POST-MILLENNIALS. A Study With Reference To Shampoo Market.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.a609-a615, October-2023, Available :http://www.ijnrd.org/papers/IJNRD2310069.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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