INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research paper explores the dynamic and pivotal field of product management, tracing its historical origins to the mid-20th century United States and its subsequent evolution into a critical discipline for modern businesses. Through a comprehensive literature review, it examines the fundamental frameworks, roles, and responsibilities associated with product management, shedding light on the challenges faced by product managers and strategies to overcome them. Emphasizing the significance of customer-centricity and innovation, the paper provides valuable insights into the metrics and evaluation methods employed to measure product success. Delving into real-world case studies showcases the vital role of product management in driving business growth and innovation. This research paper is a valuable resource for scholars and practitioners seeking a deeper understanding of the multifaceted domain of product management and its relevance in today's competitive market landscape.
Product management is a key discipline within the field of business that has undergone significant evolution over the years. From its early beginnings, it’s hard to believe that it started in the early 18th century however the term Product Management was still not coined yet, with Henry McElroy to the present era of modern practices and market research insights, product management has played a crucial role in shaping the success of businesses in the modern world.
Keywords:
Product Management, History of Product Management, Product life cycle, Product evolution
Cite Article:
"The Evolution of Product Management: “From McElroy to Modern Practices”", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.c13-c32, October-2023, Available :http://www.ijnrd.org/papers/IJNRD2310203.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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