INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Abstract After the long distressing period of the epidemic,all traders and producers are facing these consequences withall the knocks, retail market difficulties such as identification of customer segments, lack of capital, business competition, lack of information about new business opportunities, many such difficulties from local level to national level, along with all levels of market.After the pandemic period, consumers are cautiously buying only essential goods and services. 32% of consumers were seen shifting towards buying affordable goods and services. Broadly, 25% of consumers are buying purely health-conscious products, 16% of consumers are eco-friendly, 15% of consumers are pro-social, and 12% are shopping for experiencebased goods and services. Due to these unexpected market movements, it is not possible even for the promoters today to know the exact market condition and plan sales, marketing and planning accordingly (HBR Article 10 March 2021)Then due to such challenging market conditions, the agricultural produce market has also been affected to a great extent. Agricultural product sales planning, newly available service tools, complete agricultural literacy, reduced distance between consumers and farmers have been widely transmitted in the retail market through on farmer producer companies on Farmer Emergence
Keywords:
Modern Retail Market, Farmer Producer Company, Pandemic situation.
Cite Article:
"A linkage between Farmer companies and Modern retail markets: The changing Era of Indian farmer’s ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.c348-c355, October-2023, Available :http://www.ijnrd.org/papers/IJNRD2310239.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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