INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Many middle-class families in Indian cities today consider homeownership as a path to wealth accumulation.Economists say that having a house is not only important for a family's finances but also for the health of the neighborhood and the larger financial and job markets in the country. Having a good place to live is necessary for people to grow and live a good life. However, with prices going up and people having less money to spend, it's getting tough for middle-class families to save enough money to buy a house. So, many people are turning to home loans to help them buy a house. This study looks at the customer behavior towards choosing certain banks or home loan financial companies to get these home loans. For this study, 100 customer were selected randomly from different area of DNH region. The primary method of data collection involved utilizing a questionnaire. To analyze the data and get meaningful insights, various statistical methods like calculating the average (Mean), Chi-Square Analysis, and ANOVA test is used for study purpose. The study's findings indicate that customers' behavior is influenced by various factors that banks must consider when offering home loans to them.
Keywords:
Banks, Housing Finance companies, Home loan, customer behaviour, interest rates
Cite Article:
"ANALYTICAL STUDY ON CUSTOMER BEHAVIOUR IN SELECTION OF A BANK AND HOUSING FINANCIAL COMPANIES FOR HOME LOAN.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.c888-c894, October-2023, Available :http://www.ijnrd.org/papers/IJNRD2310295.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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