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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Impact of Psychological Marketing on Consumer Behaviour- A study in Kolkata |
| Authors Name: | Divya Jindal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_205429
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| Published Paper Id: | IJNRD2310400 |
| Published In: | Volume 8 Issue 10, October-2023 |
| DOI: | |
| Abstract: | The abstract behind psychological marketing is based on the idea that consumers' purchasing decisions are influenced by psychological factors, such as their emotions, motivations, and cognitive processes. By understanding these factors, marketers can create more effective marketing strategies that resonate with their target audience. Marketers can better target their messaging to particular market segments with the aid of psychological marketing. The psychological elements that influence customer behaviour can be understood by marketers, who can then develop messages that are tailored to appeal to particular consumer demographics. By forging strong emotional bonds with their target audience, psychological marketing can also assist marketers in fostering brand loyalty. Marketers may craft messages that appeal to consumers' emotions and foster brand loyalty by understanding the psychological aspects that influence consumer behaviour. Marketing professionals can better understand how customers react to their goods and services by using psychological marketing. Marketers can develop more potent engagement and sales-boosting methods by comprehending the psychological variables that affect consumer behaviour. By developing more successful marketing efforts, psychological marketing can assist businesses in boosting their return on investment (ROI). Marketers may boost engagement and increase revenue by utilising psychological concepts to develop communications that connect with their target audience. Overall, the rationale for psychological marketing is based on the belief that understanding consumer psychology can help marketers create more effective marketing strategies that resonate with their target audience and increase sales. |
| Keywords: | Marketing, Psychological Marketing, Decoy Effect, Loss Aversion, Just Imagine Technique, Rhyme as Reason, Ikea effect, Mere exposure effect, Endownment effect, Pro Innovasion bias |
| Cite Article: | "Impact of Psychological Marketing on Consumer Behaviour- A study in Kolkata", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.d738-d754, October-2023, Available :http://www.ijnrd.org/papers/IJNRD2310400.pdf |
| Downloads: | 000118758 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2310400 Registration ID: 205429 Published In: Volume 8 Issue 10, October-2023 DOI (Digital Object Identifier): Page No: d738-d754 Country: Kolkata, WEST BENGAL, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2310400 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2310400 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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