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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: Evaluating the Impact of Government Initiatives on Financial Empowerment and Marketing Practices of Women Entrepreneurs in India's Micro and Small Enterprises
Authors Name: Deekshitha , Dr. Uday Kumar.M.A
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IJNRD_207487
Published Paper Id: IJNRD2311122
Published In: Volume 8 Issue 11, November-2023
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Abstract: This empirical study evaluates the effectiveness of government programs in advancing women's entrepreneurship within India's micro and small enterprises (MSEs) and their marketing practices. A structured questionnaire was administered to women entrepreneurs engaged in MSEs to capture their perspectives on these initiatives. Parametric tests were conducted to analyze the collected data. Findings revealed that while the majority of respondents viewed government programs positively and acknowledged their role in increasing access to financial resources and enhancing marketing skills, challenges in implementation persisted. Recommendations include streamlining application processes, strengthening monitoring and evaluation, expanding access to mentorship, promoting marketing literacy, and diversifying support mechanisms. These findings and suggestions contribute to an enhanced understanding of government initiatives' strengths and weaknesses and offer a roadmap for more inclusive and effective future policies.
Keywords: Women Entrepreneurship, Government Programs, Micro and Small Enterprises, Effectiveness Evaluation, Marketing Practices.
Cite Article: "Evaluating the Impact of Government Initiatives on Financial Empowerment and Marketing Practices of Women Entrepreneurs in India's Micro and Small Enterprises", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 11, page no.b179-b188, November-2023, Available :http://www.ijnrd.org/papers/IJNRD2311122.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2311122
Registration ID: 207487
Published In: Volume 8 Issue 11, November-2023
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Page No: b179-b188
Country: Mangalore, Karnataka, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2311122
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2311122
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ISSN: 2456-4184
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Journal Starting Year (ESTD) : 2016

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