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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | To what extent do external factors influence the rise in popularity of food delivery platforms like Zomato and Swiggy in India and what are the implications of this for the various stakeholders? |
| Authors Name: | Daivik Bajaj |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_209036
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| Published Paper Id: | IJNRD2311204 |
| Published In: | Volume 8 Issue 11, November-2023 |
| DOI: | |
| Abstract: | With food holding great cultural importance in India, the food industry is one which is incredibly vital to the country. The key players in this industry have changed over the years; beginning with just street food vendors and gradually expanding to restaurants and more recently food delivery platforms. This research paper particularly analyses the varying factors that have caused a rise in the popularity of online food delivery platforms like Zomoato and Swiggy in India, using the PEST framework. The paper then progresses to evaluate the implications of this growth for the customers and other industry players such as restaurants and street food vendors. |
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| Cite Article: | "To what extent do external factors influence the rise in popularity of food delivery platforms like Zomato and Swiggy in India and what are the implications of this for the various stakeholders?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 11, page no.c24-c34, November-2023, Available :http://www.ijnrd.org/papers/IJNRD2311204.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2311204 Registration ID: 209036 Published In: Volume 8 Issue 11, November-2023 DOI (Digital Object Identifier): Page No: c24-c34 Country: Noida, Uttar pradesh, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2311204 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2311204 |
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ISSN: 2456-4184
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