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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Perceived Quality and Price Variation in Tea Marketing |
| Authors Name: | David Chepkwony , Lydia Langat , Patricia Chepkwony , Reuben Langat |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_209997
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| Published Paper Id: | IJNRD2311387 |
| Published In: | Volume 8 Issue 11, November-2023 |
| DOI: | |
| Abstract: | Tea sector is an important part of Kenya’s economy as a leading export earner. Kenya Tea Development Agency (KTDA) farmers’ earnings in bonus payment fluctuate based on variation in tea prices, however farmers in the West of rift valley under KTDA factories are paid less compared to East of rift valley and this disparity has caused economic difficulty. The purpose of the study was to investigate the relationship between perceived quality and price variation in tea marketing. This was anchored on the Theory of Reasoned Action. The study employed correlational research design with cluster and purposive sampling procedures adopted to collect secondary and primary data. The primary data utilized a census of 128 tea brokers, tea warehouse and buyers who handle tea in Mombasa tea Auction. Cronbach alpha obtained for perceived quality was 0.706. Descriptive and inferential analysis was done using Microsoft Excel, SPSS and STATA. Simple linear regression analysis was used to test research hypotheses at 5% significance level. Perceived quality had positive significant relationship with price variation (P<0.05). The study concluded that perceived quality had significant relationship with price variation. There is need to improve tea quality from West of rift valley through benchmarking and training which would result in better tea quality and changing the perception of the tea quality. |
| Keywords: | Perceived Quality, Price Variation, Correlation Research Design, Kenya Tea Development Agency. |
| Cite Article: | "Perceived Quality and Price Variation in Tea Marketing", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 11, page no.d787-d798, November-2023, Available :http://www.ijnrd.org/papers/IJNRD2311387.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2311387 Registration ID: 209997 Published In: Volume 8 Issue 11, November-2023 DOI (Digital Object Identifier): Page No: d787-d798 Country: Sotik, Bomet, Kenya Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2311387 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2311387 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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