INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
A customer's tendency to purchase goods and services without prior planning is known as "impulsive buying." When a customer takes such buying decisions at the spur of the moment, it is typically set off by feelings and sentiments. Impulse purchases disrupt consumers' normal decision-making models. The consumers' logical sequence of actions is replaced by an irrational moment of self-gratification. Impulse purchases appeal to consumers' emotional side. A very common example of marketing technique to induce impulse buying in customers is having conspicuous display of chocolates at the checkout counter. Muhtar Kent, CEO of Coca-Cola, claims that impulsive purchases account for more than 70% of the company's sales (Karmali, 2007).
"Impulsive Buying Behaviour Among Women Consumers With Special Reference To Wandoor Panchayath, Malappuram, Kerala", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.a122-a128, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312020.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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