INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Advertising is considered an essential tool for businesses to influence the purchasing decisions of consumers. The study reviews the literature on the topic and presents various theories and models that explain how advertising affects customer behaviour.
The study uses a quantitative research method and collects data through a survey of 200 respondents. The study finds that advertising has a significant influence on customer behaviour, particularly in creating brand awareness, shaping attitudes and perceptions, and triggering the purchasing decision. The study also finds that various factors, such as demographic variables and product attributes, moderate the impact of advertising on customer behaviour.
"INFLUENCE OF ADVERTISING ON CUSTOMER’S BUYING BEHAVIOUR", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.b703-b713, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312188.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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