INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Shopping malls are a prominent part of modern society. However, what makes a shopping mall successful may lie in the architectural choices made whilst creating the mall. This research paper aims to first uncover the history of shopping and how it developed from bazaars to shopping malls. The paper then progresses to decode the essential architectural choices including strategic layout, interior design and the inclusion of additional facilities in shopping malls to analyse how when these choices are made strategically, they can enable consumerism and thus lead to the success of a mall. The aforementioned is supported by the inclusion of a real-life example of the Westfield Stratford City Mall in London.
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"To what extent do architectural design choices influence consumerism and thus the success of shopping malls?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.c352-c363, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312239.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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