INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Local businesses in Dakshina Kannada face challenges in the booming e-commerce landscape, risking decline and cultural loss. This study investigates if e-commerce platforms can be their lifeline. A survey of 100 businesses reveals a positive correlation between e-commerce sales and employment growth, suggesting it can be a driver of job creation. However, larger businesses currently dominate e-commerce adoption due to better resources and technical expertise. Digital literacy, while not a primary factor, might play a supporting role in platform adoption. Interestingly, e-commerce platforms offer a level playing field for visibility and performance, regardless of business size or demographics. The key to success lies in active online marketing and platform optimization, as businesses with these strategies significantly outperform passive ones. These findings offer valuable insights for local businesses: smaller ones can bridge the gap by focusing on technology access and effective online marketing, while e-commerce platforms can preserve Dakshina Kannada's cultural heritage by showcasing local products to a wider audience. Further research is needed to understand factors beyond business size and sales that contribute to e-commerce success and to explore platform effectiveness tailored to local needs. By embracing e-commerce and adopting effective online strategies, local businesses can not only survive but thrive in the digital age, safeguarding the unique cultural tapestry of Dakshina Kannada for the future. Study utilises the statistical tools such as independent sample T-test, Analysis of variance, correlation analysis, regression analysis and model fit summary.
Keywords:
E-commerce adoption, Dakshina Kannada, Local Businesses, Challenges
Cite Article:
"The Role of E-commerce in Supporting Local Businesses in Dakshina Kannada. ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.c962-c971, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312295.pdf
Downloads:
000118759
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn