INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study investigates how the usage of social media impacts a consumer's decision-making process while selecting a hotel/homestay. Using a survey as a research tool, this study looks at how social media marketing influences decisions made in the real world about travel and finds that exposure to hospitality content is indeed very common. The paper offers businesses a guide to improve social media methods, encourage interaction, and establish trust. This research is a vital tool that will help hotel/homestay businesses move towards more effective content and resonate with online engagement that smoothly fits with the expectations of modern travelers in an era where digital impact greatly shapes consumer choices.
Keywords:
Social Media, Social Media Marketing, Social Networking, Hotel/Homestay, Influencer Marketing, Hospitality
Cite Article:
"SIGNIFICANCE OF SOCIAL MEDIA ON THE HOSPITALITY INDUSTRY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.d171-d175, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312319.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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