|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | MARKET INTELLIGENCE GENERATION AND COMPANY PERFORMANCE |
| Authors Name: | F. C. EBUZOEME |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_209187
|
| Published Paper Id: | IJNRD2312336 |
| Published In: | Volume 8 Issue 12, December-2023 |
| DOI: | |
| Abstract: | The competitive business environment has made market intelligence a necessary activity of business organisations striving for continuity. A company that adopts a resource-based approach is not yet well equipped for competition without giving due regard to change, a prominent feature of the business environment. This study investigated how market intelligence generation, conceptualised as customer intelligence generation and competitive intelligence generation, influenced the performance of two food and beverage manufacturing companies in Oyo State, Nigeria. The study was conducted based on a survey research design involving 163 employees of the companies. The questionnaire was used for data collection. Data analysis was based on descriptive and inferential statistics. Descriptive statistics produced mean and standard deviation values to statements relating to market intelligence generation and company performance while inferential statistics involving regression analysis was the basis for testing the hypotheses of the study and for determining the effects of market intelligence generation and its components on company performance. The results revealed that market intelligence generation and its components, customer intelligence generation and competitive intelligence generation, had positive effects on performance. However, customer intelligence generation exhibited a higher positive effect on performance. The results established that market intelligence generation was a means of projecting business continuity and enhancing the performance of the studied companies. The recommendation that followed indicated a need for the studied companies to put in more effort in competitive intelligence generation especially in relation to researching competitors’ strengths and weaknesses in order to increase the chances of increasing their market shares. |
| Keywords: | Company performance, Competitive intelligence generation, Customer intelligence generation, Market intelligence generation |
| Cite Article: | "MARKET INTELLIGENCE GENERATION AND COMPANY PERFORMANCE", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.d333-d339, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312336.pdf |
| Downloads: | 000118754 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2312336 Registration ID: 209187 Published In: Volume 8 Issue 12, December-2023 DOI (Digital Object Identifier): Page No: d333-d339 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2312336 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2312336 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn