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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | The Influence of Green Product Attributes on Consumer Choice and Satisfaction in Dakshina Kannada District |
| Authors Name: | Amitha Shivananda , Madhushree |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_211419
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| Published Paper Id: | IJNRD2312358 |
| Published In: | Volume 8 Issue 12, December-2023 |
| DOI: | |
| Abstract: | This study explores potential moderating factors such as age, income, and education level while investigating the impact of green product features on consumer behaviour, specifically choice and satisfaction. The study finds that even in cases where the price of a green product is the same as that of a non-green alternative, customers who prioritise green qualities are more likely to select green items, according to a quantitative survey conducted with 120 respondents in India's Dakshina Kannada District with employing Linear regression and one-way ANOVAs to analyse the relationships between variables. But overall contentment isn't directly impacted by greenness. It's interesting to note that although wealth and age don't appear to mitigate the link, education level may have an impact on product choice, necessitating more research. These results have important applications for enterprises. Value-driven customers can be drawn in by emphasizing the social and environmental advantages of green products, and overall pleasure can be increased by emphasizing eco-friendliness in conjunction with features like performance and aesthetics. Marketing communications that are customized and segmented according to educational attainment may also be successful. In the end, this research advances our knowledge of how consumers embrace green products and offers crucial information to help companies and legislators encourage sustainable consumption habits through focused advertising and product development. |
| Keywords: | Green attribute influence, Choice vs. satisfaction, Consumer preference, Moderating factors |
| Cite Article: | "The Influence of Green Product Attributes on Consumer Choice and Satisfaction in Dakshina Kannada District", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.d510-d527, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312358.pdf |
| Downloads: | 000118749 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2312358 Registration ID: 211419 Published In: Volume 8 Issue 12, December-2023 DOI (Digital Object Identifier): Page No: d510-d527 Country: Dakshina Kannada, Karnataka, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2312358 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2312358 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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