INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
In the contemporary world, the omnipresence of artificial intelligence (AI) is undeniable, reaching even those secluded from modern advancements. AI, functioning as a virtual realm, has emerged as a solution to numerous human challenges, aiming to simplify daily life. Visionaries in the business realm have recognized the potential of integrating AI into e-commerce operations, primarily with the intention of influencing customer behavior and decisions in favor of specific brands and products. This integration manifests in various forms such as Intelligent Logistics, Inventory Control, and development of Chatbots, Price Optimization, and Forecasting Trends.
This paper delves into the innovative application of artificial intelligence as a transformative tool in the e-commerce sector, emphasizing its positive impact in the context of India. The objective is to assess the influence of AI on Electronic Commerce based on existing studies. The advent of AI has ushered in a plethora of novel ideas for e-commerce development, elevating its value and facilitating multi-dimensional growth. This paper concludes that AI has played a pivotal role in augmenting e-commerce operations, fostering a more personalized and efficient digital marketplace.
Keywords:
Electronic Commerce, Online transactions, Exchange of goods, Artificial Intelligence (AI)
Cite Article:
"Functions of Artificial Intelligence in the E-commerce Sector", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.e443-e447, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312442.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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