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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | Unveiling the Impact of Advertising: A Comprehensive Review across Generations |
| Authors Name: | Haifaa Mohammad , Aaliya Ahmed |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_212473
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| Published Paper Id: | IJNRD2401138 |
| Published In: | Volume 9 Issue 1, January-2024 |
| DOI: | |
| Abstract: | This review examines the multifaceted effects of advertising on adults, teens, and children. The impact of advertising is analyzed across different age groups, considering psychological, social, and health-related outcomes. For adults, advertising influences purchasing behavior, shapes perceptions of societal norms, and contributes to the construction of identity. Teenagers, as a prominent target audience, experience both positive and negative consequences, including increased consumerism, the formation of self-identity, and susceptibility to risky behaviors. The effects on children, while complex, encompass influences on dietary habits, body image, and materialistic values. The review underscores the importance of media literacy education as a protective measure and suggests that further research is needed to comprehend the evolving landscape of advertising and its implications on diverse demographic groups |
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| Cite Article: | "Unveiling the Impact of Advertising: A Comprehensive Review across Generations", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 1, page no.b319-b331, January-2024, Available :http://www.ijnrd.org/papers/IJNRD2401138.pdf |
| Downloads: | 000118765 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2401138 Registration ID: 212473 Published In: Volume 9 Issue 1, January-2024 DOI (Digital Object Identifier): Page No: b319-b331 Country: Srinagar, Srinagar, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2401138 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2401138 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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