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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Decoding Consumer Choice: A Comprehensive Exploration of Psychological Influences on Consumer Buying Behavior |
| Authors Name: | Sana Fatmi , Prof. A.K. Malviya |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_212580
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| Published Paper Id: | IJNRD2401151 |
| Published In: | Volume 9 Issue 1, January-2024 |
| DOI: | |
| Abstract: | This research paper explores the multifaceted area of psychological factors that intricately shape consumer behavior in the marketplace. Anchored in the perceptual process, comprising exposure, attention, and interpretation, the study examines how individuals interact with stimuli, make decisions, and form relationships with products and brands. Additionally, the research delves into the role of learning and expertise, highlighting the continuous learning process that fosters expertise development, guides decision-making, and influences consumer preferences. In addition, the study explores the relationship between learning and expertise, emphasizing how ongoing learning promotes the growth of expertise, directs decision-making, and shapes consumer preferences. A detailed outline of the complex network of psychological elements influencing consumer behavior is given in this research study. Through the process of dissecting exposure, attention, interpretation, memory, familiarity, learning, expertise, and attitudes, companies can acquire important knowledge that helps them develop customized marketing strategies that genuinely engage customers and build enduring relationships within the cutthroat industry. The findings of this study highlight how important it is to identify and address the many psychological factors that influence people's decision-making processes while they shop. |
| Keywords: | Consumer Psychology, Consumer Choice, Decision making, Perception, Attitude, Memory, Learning. |
| Cite Article: | "Decoding Consumer Choice: A Comprehensive Exploration of Psychological Influences on Consumer Buying Behavior", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 1, page no.b463-b473, January-2024, Available :http://www.ijnrd.org/papers/IJNRD2401151.pdf |
| Downloads: | 000118757 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2401151 Registration ID: 212580 Published In: Volume 9 Issue 1, January-2024 DOI (Digital Object Identifier): Page No: b463-b473 Country: prayagraj, Uttar Pradesh, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2401151 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2401151 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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