INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The 2023 general elections in Nigeria overheated the polity, generated sentiments and hate speeches which divided people and affected their personal relationship. This paper, therefore, examined how public relations could be deployed in managing interpersonal conflicts among people in Choba, as a result of the election. Three objectives were formulated. The theories used were cognitive dissonance and frustration aggression. Survey design including a focus group discussion helped in extracting the data. The population of the community was put at 5281 while the sample size was 361. four persons were used for the focus group discussion. The study found out that public relations could be used to manage the interpersonal conflicts through dialogue, public enlightenment, jingles among other findings. It recommended that the Nigerian Institute of Public Relations (NIPR Rivers Chapter) should be the organization to drive the reconciliation of the interpersonal conflicts in 2023 general election using interpersonal and mass communication activities to douse a lot of ill feelings arising from the elections in the community.
Keywords:
Public Relations, managing, post-election, interpersonal conflicts
Cite Article:
"Public Relations and Managing Post-election interpersonal conflicts among citizens during the 2023 general elections in Nigeria", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 1, page no.c229-c235, January-2024, Available :http://www.ijnrd.org/papers/IJNRD2401229.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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