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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | IMPACT OF IMMERSIVE TECHNOLOGIES ON MARKETING |
| Authors Name: | Thatipally Snehanjali , Chandresh Chakravorty |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_213069
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| Published Paper Id: | IJNRD2401296 |
| Published In: | Volume 9 Issue 1, January-2024 |
| DOI: | |
| Abstract: | This paper explores how immersive technologies like Augmented reality (AR), Virtual reality (VR), Mixed reality (MR) and Extended reality (XR) are revolutionizing modern marketing tactics. The use of immersive technologies becomes essential to alter the marketing landscape as companies look to customize and engage with customers in more appealing ways. This study focuses on numerous ways that immersive technologies are influencing marketing strategies. It looks at how these technologies set businesses apart and offer useful information for well-informed decision-making. It explores how immersive technologies affect how products are visualized so that buyers may engage with them in virtual environments and feel more comfortable about their purchases. It examines how immersive advertising strategies helps produce brand interactions that are memorable. The report emphasizes the importance of immersive technology in creating in-store and event experiences, as well as their integration with social media platforms for greater reach. Understanding and utilizing immersive technology in marketing is essential to stay ahead in cutthroat industries. |
| Keywords: | Immersive Technologies, Augmented Reality, AR, Virtual Reality, VR, Mixed Reality, MR, Extended Reality, XR, Marketing, Customers, Impact |
| Cite Article: | "IMPACT OF IMMERSIVE TECHNOLOGIES ON MARKETING", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 1, page no.c760-c763, January-2024, Available :http://www.ijnrd.org/papers/IJNRD2401296.pdf |
| Downloads: | 000118762 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2401296 Registration ID: 213069 Published In: Volume 9 Issue 1, January-2024 DOI (Digital Object Identifier): Page No: c760-c763 Country: Hyderabad, Telangana, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2401296 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2401296 |
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ISSN: 2456-4184
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