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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

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Paper Title: Decoding Consumer Factors: The Interplay of Personal Trust and Shopping Behaviour in the Footwear Industry
Authors Name: Dr KAVIPRAGASH R
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IJNRD_213680
Published Paper Id: IJNRD2402096
Published In: Volume 9 Issue 2, February-2024
DOI:
Abstract: In the rapidly evolving landscape of the footwear industry, understanding consumer behavior is paramount. This paper delves into the intricate dynamics between personal trust and shopping behavior, two pivotal factors influencing consumer decisions. We decode these elements, shedding light on how trust, shaped by brand authenticity, quality assurance, and personalized experiences, impacts shopping behaviour. The study further explores how the advent of digital platforms and the surge in online shopping have redefined these dynamics, emphasizing the role of e-reputation and customer reviews. The findings offer valuable insights for footwear retailers, paving the way for strategies that foster trust, enhance customer engagement, and ultimately drive sales in this competitive industry. This research stands at the intersection of psychology, commerce, and digital trends, contributing to the broader discourse on consumer behavior in the digital age.
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Cite Article: "Decoding Consumer Factors: The Interplay of Personal Trust and Shopping Behaviour in the Footwear Industry", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.a852-a855, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402096.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2402096
Registration ID: 213680
Published In: Volume 9 Issue 2, February-2024
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Page No: a852-a855
Country: COIMBATORE, TAMIL NADU, India
Research Area: Arts
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2402096
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2402096
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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