INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The traditional medical practice of Ayurveda, which has its origins in ancient knowledge, has expanded in contemporary society to become a vital part of people lives in almost every aspect. The naturalness, absence of side effects, and purity of Ayurveda contributed to its rise to fame. Within the larger landscape of Ayurvedic products, there exists a notable gap in research when it comes to understanding the factors that affect consumer intentions specifically in the domain of Ayurvedic baby products. The choices parents make regarding products for their infants are influenced by a myriad of factors, including safety, health considerations, cultural beliefs, and effectiveness. To address this gap, this research paper aims to identify and analyze the key determinants that impact consumer intention when it comes to selecting Ayurvedic baby products. The main purpose of this research is to understand the trust that consumers have in ayurvedic products, how that trust translates into the intention to buy, and how that buying behavior ultimately plays out in the marketplace in Gurugram.
"FACTORS AFFECTING CONSUMER INTENTION OF AYURVEDIC BABY PRODUCTS - A STUDY ON CONSUMERS OF GURUGRAM", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.b245-b250, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402132.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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