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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

Volume Published : 9

Issue Published : 96

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Paper Title: Analysis of Consumer Buying Patterns of Organic Products: Online Vs Offline
Authors Name: Dr. M. Snekha
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IJNRD_214533
Published Paper Id: IJNRD2402351
Published In: Volume 9 Issue 2, February-2024
DOI:
Abstract: Research was to investigate the factors influencing consumers' choice between online and offline channels when purchasing high-quality products and to understand the role of individual versus familial decision-making in consumer purchase behavior. Quantitative survey method targeting a diverse sample of consumers. Structured questionnaire focusing on factors influencing purchase decisions. Presentation of survey findings regarding consumer preferences for online and offline purchase channels based on product quality. consumer purchase patterns concerning product quality and the choice between online and offline channels. Researches can be made based on specific research objectives and requirements
Keywords: Consumer purchase behavior, Online vs Offline shopping
Cite Article: "Analysis of Consumer Buying Patterns of Organic Products: Online Vs Offline ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.d474-d482, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402351.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2402351
Registration ID: 214533
Published In: Volume 9 Issue 2, February-2024
DOI (Digital Object Identifier):
Page No: d474-d482
Country: Thanikachalam Nagar E block, TamilNadu, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2402351
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2402351
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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