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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | THE OVERVIEW: GREEN MARKETING |
| Authors Name: | M.MICHEAL RASHMA |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_215869
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| Published Paper Id: | IJNRD2403349 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | In the modern business world Environmental issues have a significant role in marketing in today's commercial sector. Almost every government in the world has expressed concern about green marketing practices and has made an effort to regulate them. For instance, the National Association of Attorneys-General and the Federal Trade Commission in the US have produced sizable publications discussing green marketing. There hasn't been much scholarly research on environmental or green marketing, according to my findings. It defines the words and ideas of green marketing, goes over the significance of going green in brief, and looks at some of the factors that lead to businesses embracing a green marketing approach. Additionally, it highlights a few issues with green marketing. In addition, this paper emphasizes how customers are impacted by green marketing. Surveys were used to gather data from the respondents, and a thorough questionnaire was created specifically for that reason. The interview process involved interviewing the respondents at several sites throughout Chennai. There are 108 responders in the sample size. The information gathered has have been examined question by question. Following the analysis, the specifics of the research findings are discussed, and suggestions are made in light of the findings. Lastly, I can state that "green marketing" is a legitimate marketing tactic that can increase a business's revenue and clientele. |
| Keywords: | Green marketing, sustainability, Eco-friendly |
| Cite Article: | "THE OVERVIEW: GREEN MARKETING", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.d369-d390, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403349.pdf |
| Downloads: | 00045 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403349 Registration ID: 215869 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: d369-d390 Country: VILLUPURAM, TAMILNADU, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403349 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403349 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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