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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | Influence of colors on impulse buying behavior in the Fast-Moving Consumer Goods (FMCG) sector. |
| Authors Name: | Leelaraj Kaitapalli , Jordan Arcadius |
| Download E-Certificate: | Download |
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IJNRD_215854
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| Published Paper Id: | IJNRD2403416 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | This research study explores the intricate relationship between colors and impulse buying behavior in the fast-moving consumer goods (FMCG) sector. By employing a multiple regression analysis approach, the study delves into the influence of color perception and cultural factors on consumer decision-making processes. The findings highlight the significance of strategic color branding, cultural sensitivity in global marketing, seasonal and trend-based marketing, in-store display optimization, and cultural integration in packaging design for enhancing brand-consumer connections and driving impulse buying behavior. The study underscores the importance of understanding how colors trigger consumer impulsivity in the dynamic FMCG market landscape. |
| Keywords: | Colors, Impulse Buying Behavior, Fast-Moving Consumer Goods (FMCG), Multiple Regression Analysis, Strategic Marketing, Branding, Cultural Sensitivity, Seasonal Marketing, In-Store Display Optimization. |
| Cite Article: | "Influence of colors on impulse buying behavior in the Fast-Moving Consumer Goods (FMCG) sector.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.e117-e125, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403416.pdf |
| Downloads: | 00026 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403416 Registration ID: 215854 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: e117-e125 Country: bangalore, karnataka, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403416 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403416 |
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ISSN: 2456-4184
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