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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: Factors influencing the Purchasing Behavior of Mobile Internet Packages
Authors Name: H.A. Dimani Tharuka Hapuarachchi
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IJNRD_216739
Published Paper Id: IJNRD2403562
Published In: Volume 9 Issue 3, March-2024
DOI:
Abstract: This study explores the factors influencing the purchasing behavior of mobile internet packages among consumers in Sri Lanka. The telecommunications industry has witnessed significant growth globally, with advancements in technology driving the adoption of mobile internet services. Through a comprehensive analysis, this research identifies the key factors shaping consumer decisions regarding mobile internet package purchases. The study utilizes data collected from 100 participants, primarily university students, representing a demographic highly engaged with online platforms. Through factor analysis, three primary factors are identified: external factors, descriptive features, and technical specifications of mobile internet packages. These factors play a crucial role in influencing consumer purchasing decisions. The findings highlight the dominance of specific mobile internet service providers, notably Dialog, and underscore the prevalence of youth engagement in mobile internet usage. The study suggests that mobile internet service providers can enhance customer satisfaction by focusing on these identified factors when designing and marketing their packages. Furthermore, gender-neutral purchasing patterns are observed, suggesting the importance for providers to tailor services to meet the needs of both male and female consumers. Additionally, the study reveals a significant preference among younger demographics for mobile internet usage, signaling an opportunity for providers to cater to the preferences of this youthful segment. Overall, this research offers valuable insights for mobile internet service providers in Sri Lanka to optimize their offerings and marketing strategies, ultimately fostering a satisfied and loyal customer base.
Keywords: Mobile internet packages, consumer behavior, telecommunications industry, factor analysis
Cite Article: "Factors influencing the Purchasing Behavior of Mobile Internet Packages", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.f542-f546, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403562.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2403562
Registration ID: 216739
Published In: Volume 9 Issue 3, March-2024
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Page No: f542-f546
Country: Gampaha, Kadawatha, Sri Lanka
Research Area: Social Science and Humanities 
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403562
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403562
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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