INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The bank marketing, a specialized field of the marketing, has emerged following the extensive
development of the general marketing and following the appearance, separation and development of
services marketing. The article shows the appearance, development and delimitation of the bank
marketing concept following the increase of the financial-banking sector in all world countries due to
the appearance of new competitors and the competition intensification. The research consisted in
presenting the evolution stages of the bank marketing and the manner in which the concept has been
approached and perceived, in time, by various Romanian and foreign specialists. Through analysis, I
have shown the importance of including the bank marketing concept into the assembly of tactical and
strategic decisions of the banking companies.
Keywords:
MODERN INDIA AND BANKING STRATEGY
Cite Article:
"MODERN INDIA AND BANKING STRATEGY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.g1-g8, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403601.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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