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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | STRATEGY MANAGEMENT IN THE FIELD OF CINEMA AND ENTERTAINMENT IN INDIA |
| Authors Name: | Ritu Sharda , Kamalpreet Kaur |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_218435
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| Published Paper Id: | IJNRD2403682 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | This paper investigates the realm of strategic management within the Indian cinema industry, discovering its great influence on completely transforming an unregulated industry into a regulated goliath of imagination and trade. Via an extensive assessment, our team assesses the application of strategic management principles in Indian cinema, contrasting all of them with global strategies. Through examining case studies and instances, we discover the strategic maneuvers carried out through Indian cinema stakeholders to maximize manufacturing, navigate challenges, and also confiscate opportunities in an ever-evolving landscape. In spite of facing obstacles including regulatory complexities as well as piracy, Indian cinema illustrates durability as well as advancement in leveraging strategic management to steer development as well as adaptation. The comparison with world cinema industries, especially Hollywood, uncovers both correlations and distinctions, highlighting the importance of context-specific techniques tailored to the Indian cinema ecosystem. With critical forethought, collaboration, as well as modification, Indian cinema can easily improve its worldwide competition while protecting its own cultural heritage and also catering to a diverse audience. This paper aims to result in a deeper understanding of the transformative power of strategic management to fit the future velocity of the Indian cinema industry. |
| Keywords: | Strategic management, Indian cinema, Entertainment industry, Regulation, Global cinema, Cultural heritage |
| Cite Article: | "STRATEGY MANAGEMENT IN THE FIELD OF CINEMA AND ENTERTAINMENT IN INDIA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.g709-g716, March-2014, Available :http://www.ijnrd.org/papers/IJNRD2403682.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403682 Registration ID: 218435 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: g709-g716 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403682 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403682 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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