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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Unveiling Uniqueness:Crafting Authenticity in Fashion Websites |
| Authors Name: | Kavita Pahadiya , Mahi Ajay , Lakshya Bhatia |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_216850
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| Published Paper Id: | IJNRD2404028 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | This research paper delves deeply into the pivotal role that authenticity plays within the realm of fashion websites, examining how it significantly influences brand perception, user engagement, and consumer trust. By conducting an extensive analysis of both theoretical frameworks and empirical studies, as well as exploring practical applications, the paper aims to provide a comprehensive understanding of the multifaceted dimensions of authenticity. It seeks to offer actionable insights and guidance for fashion brands that aspire to cultivate genuine and compelling online experiences for their audience. The paper seeks to uncover how authenticity serves as a crucial differentiator for fashion brands amidst the highly competitive online landscape, allowing them to carve out distinct identities and resonate with their target audience on a deeper level. Additionally, it explores how authenticity fosters emotional connections between brands and consumers, ultimately leading to increased brand loyalty and advocacy in the digital realm. Furthermore, the research aims to shed light on the intricate ways in which authenticity influences consumer behavior, including their purchase decisions, perceptions of brand credibility, and overall willingness to engage with fashion brands online. Through the examination of theoretical frameworks, the paper strives to provide insights into the underlying mechanisms driving authenticity within the context of fashion websites. Empirical studies are conducted to validate the theoretical concepts discussed and to explore their practical implications for fashion brands operating in the digital sphere. The paper also addresses potential challenges and risks associated with authenticity in fashion websites, such as the prevalence of greenwashing or inauthentic brand messaging, and proposes strategies to overcome these obstacles. Moreover, the research discusses the significance of user-generated content, influencer marketing, and community-building initiatives in fostering authenticity and enhancing brand engagement on fashion websites. It aims to provide a comprehensive framework or set of guidelines for fashion brands to effectively assess, cultivate, and communicate authenticity across their digital platforms. |
| Keywords: | Authenticity Fashion websites Brand differentiation Consumer preference Digital technologies Social media E-commerce platforms Brand identity Consumer behavior Conceptual frameworks Empirical investigations Practical implications Ethical considerations Content creation User experience |
| Cite Article: | "Unveiling Uniqueness:Crafting Authenticity in Fashion Websites", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.a211-a215, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404028.pdf |
| Downloads: | 00090 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404028 Registration ID: 216850 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: a211-a215 Country: Jaipur, RAJASTHAN, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404028 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404028 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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