INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research aims to examine the impact of service quality on customer loyalty. It also outlines the significance of understanding customer satisfaction and how customers distinguish service delivery Total of 150 questionnaires sent to respondents. This data, therefore, formed the basis for the analysis. The study entailed the use of qualitative descriptive research and Open-ended questionnaires were used for data collection. The study showed that customers become loyal when employees respond to their requests as expected, when employees become active to make customers feel and secure in their transactions, when employees give customers individual attention and understand customers’ Therefore, the study concludes that service quality has a positive and significant effect on customer loyalty. That means service quality variables such as tangibility, responsiveness, reliability, assurance, and empathy have a positive influence on customer loyalty.
Keywords:
service quality, oil industry, customer loyalty, Descriptive methodology
Cite Article:
"A Study on impact of Service Quality on Customer loyalty With Reference to Raja Traders", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.a296-a300, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404039.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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