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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON REVENUE GENERATION |
| Authors Name: | ABDUL RAOUF KHAN , PRATIMA SHARMA |
| Download E-Certificate: | Download |
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IJNRD_218614
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| Published Paper Id: | IJNRD2404469 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | Computers, smartphones, tablets, and game consoles are some of the electronic devices (computers) used by digital marketers to interact with stakeholders. Social media, websites, email, and apps (both mobile and conventional) are all part of online marketing. The ODgiMa consulting solutions Pvt. Ltd. is one of the most prominent Indian internet media companies. The company offers a plethora of services across all digital platforms. Google, Facebook, LinkedIn, SlideShare, YouTube, and Twitter all provide social media marketing and consulting services. Due to its incredible creativity and relentless pursuit of perfection, the business has already outpaced most of its competitors, despite only being two years old. The firm's social media campaigns include four of the top thirty Indian firms on Facebook as customers. The project was overseen by the Dogma marketing team. The project's official title was "A study on digital marketing and its impact on revenue generation with reference to ODigMa.". This study will help readers comprehend digital marketing and its consequences on the income generation of digital marketing firms by using ODigMa as an example. With an emphasis on OdigMa, this study will investigate the rise of online media companies, the methods they use to generate money, the pace of economic development, and the methods by which they generate revenue. I have learned the most important things from my internship. There is a voracious appetite for data among Indian consumers. Their study on the product is more extensive before they buy it. Internet penetration rate in India is a big cause of this issue. Despite the prevalence of advertisements, a large portion of the Indian population does not complete purchases, particularly those involving significant investment of time and energy. There are more channels than ever before for companies to reach their consumers in the modern digital era. Additional details on the outcomes are included in this paper. |
| Keywords: | Digital Marketing, Revenue Generation, Readmix Concrete, Sales |
| Cite Article: | "A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON REVENUE GENERATION", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.e648-e655, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404469.pdf |
| Downloads: | 00032 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404469 Registration ID: 218614 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: e648-e655 Country: G.B. Nagar, U.P., India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404469 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404469 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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