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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | cross cultural diversity in fast food marketing |
| Authors Name: | Chandra Prakash Johari |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_220007
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| Published Paper Id: | IJNRD2404752 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | This project delves into cross-cultural marketing strategies in the fast food industry, examining their implementation and effectiveness across diverse global contexts. The fast food market has seen substantial growth, reaching $102.4 billion in 2006, with India experiencing particularly rapid expansion. McDonald's, present in 126 countries, stands out with its vast network of over 31,000 restaurants worldwide. Other major players like Burger King, KFC, Subway, Pizza Hut, and Taco Bell also wield significant influence across various markets. Cultural nuances play a pivotal role in shaping consumer behavior, influencing marketing and branding strategies. Through cross-cultural studies, this project aims to uncover patterns of consumer behavior worldwide, exploring how cultural backgrounds impact ethical considerations in marketing practices. Focusing on the Indian market, the study examines McDonald's strategies in adapting to local preferences while maintaining a global identity. Research includes analysis of menu adaptations, hygiene standards, promotions, and customer satisfaction initiatives. Surveys reveal McDonald's as a preferred choice among participants, with factors like price, quality, cleanliness, and service efficiency influencing brand perception. McDonald's success in India is attributed to its ability to cater to changing dietary preferences, particularly among vegetarians, and its alignment with Indian cultural values. By blending global vision with local execution, McDonald's has entrenched itself in the Indian culinary landscape, reflecting broader trends in cross-cultural marketing adaptation and consumer engagement. |
| Keywords: | cross culturat marketing, Mac D , India |
| Cite Article: | "cross cultural diversity in fast food marketing", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.h438-h472, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404752.pdf |
| Downloads: | 00039 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404752 Registration ID: 220007 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: h438-h472 Country: Greater Noida, Gautam Budha Nagar, Uttar Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404752 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404752 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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