INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Conversion rate optimization (CRO) is the process of improving website performance to increase the conversion rate of visitors into customers. CRO techniques can include A/B testing, heatmap analysis, and session replay analysis. Amazon is a well-known company that utilizes CRO techniques to enhance website performance and increase conversions. In this case study, it was found that optimizing certain pages of the Amazon website led to a significant increase in conversions. Ultimately, CRO techniques can have a major impact on business success by driving more revenue from customers.
Conversion Rate Optimization (CRO) is crucial for maximizing the effectiveness of a website in converting visitors into customers. This case study examines the CRO techniques employed by Amazon, one of the world's largest e-commerce platforms, to enhance its website performance and achieve higher conversion rates. Through a comprehensive analysis of Amazon's strategies, including user experience design, personalized recommendations, persuasive copywriting, streamlined checkout process, and continuous testing and optimization, this study sheds light on best practices for improving conversion rates. By understanding and implementing these techniques, businesses can optimize their websites to drive more conversions and ultimately enhance their bottom line.
Keywords:
Conversion Rate Optimization (CRO), website performance, digital marketing, A/B testing, user experience (UX) optimization, personalization, streamlined checkout processes, case studies, challenges, future trends.
Cite Article:
"Conversion Rate Optimization (CRO) Techniques: Enhancing Website Performance for Higher Conversions - A Case Study of Amazon", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.h762-h764, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404783.pdf
Downloads:
00041
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn