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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | THE STUDY OF MARKETING STRATEGY AT BOAT |
| Authors Name: | AAFREEN PARVEEN , DR. CHANDRANI GANGULY |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_219881
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| Published Paper Id: | IJNRD2404803 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | This study delves into different audio device brands, focusing on what customers want, require, and prefer in terms of features and functionality. We have also investigated promotional strategies that revolve around the elements that impact their choice to buy these items. The primary objective of the study is to provide valuable insights to organizations regarding consumer preferences and needs, enabling them to customize their future strategies to fulfill those expectations. Using the BoAt lifestyle brand as an example, the study also shows how branding and marketing strategies impact customers' buying choices. Although competition is fierce in this sector, BoAt has the advertising and marketing chops to make a dent. |
| Keywords: | boAt, Marketing Strategy, Branding, Product Positioning, Digital Marketing, Influencer Marketing, Consumer Engagement, Case Study, Consumer Electronics. |
| Cite Article: | "THE STUDY OF MARKETING STRATEGY AT BOAT ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.i17-i26, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404803.pdf |
| Downloads: | 00028 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404803 Registration ID: 219881 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: i17-i26 Country: G.B. Nagar, U.P., India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404803 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404803 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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