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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | TRADITIONAL VS DIGITAL MARKETING |
| Authors Name: | SUSHANT RAJ |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_220129
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| Published Paper Id: | IJNRD2404828 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | A market is place where two parties can gather to facilitate exchange of goods and services. The parties involved in the exchange process are buyers and sellers. Parties can gather physically at a physical place or at the platform which may be online i.e. sites, apps etc. Marketing is the way to increase the speed of buying and selling at the market place. The main purpose behind the marketing is to make goods and services available to customers as per their needs and wants. Marketing has been happening conventionally since long period of time but with the changing times, improvements in information technologies and spreading of broad band internet, marketing is shifting from conventional to non-conventional methods of marketing. Organisations which are adopting new technologies of marketing can easily communicates with their customers while providing goods and services to them. The present paper will do comparative study between Traditional and Digital Marketing. This study will also focus on the factors which impact the buying behaviour of customers towards traditional and digital marketing |
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| Cite Article: | "TRADITIONAL VS DIGITAL MARKETING", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.i222-i225, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404828.pdf |
| Downloads: | 00023 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404828 Registration ID: 220129 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: i222-i225 Country: GREATER NOIDA , UTTARPRADESH , India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404828 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404828 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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